FTA | For The Artists For Brands

Our Work

Trusted by brands that want to lead, not follow, in the music and entertainment space.

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Red Bull × 60 Seconds

Challenge

The challenge was to break Red Bulls global music formats into Saudi Arabia with a “first” major music activation that drives local cultural relevance and engages Gen Z through dynamic music content.

Solution

Our approach involved selecting the right format “Red Bull 60 Seconds” & curating four leading Saudi artists for the campaign. We strategically brought Billboard Arabia on board as the media amplification partner to maximize reach and impact.

Instax × Billboard Arabia

Challenge

How can we build on Instax’s artist support legacy by scaling cultural impact and deepening relevance within the MENA music scene.

Solution

Partnered with Billboard Arabia to create a multi-format campaign spotlighting 10 diverse Saudi artists through immersive IRL and digital experiences.

Samsung × Galaxy Launch

Challenge

Launch Samsung’s Galaxy Pop-Up store using music to attract Gen Z and drive footfall

Solution

We curated a high-energy music lineup and managed full artist logistics. We produced social-first content to amplify reach beyond the store.

Dorco × DJ Bliss

Challenge

Introduce Dorco Sleek to the GCC with instant cultural relevance and consumer recognition, positioning it as a fresh, aspirational grooming brand.

Solution

FTAforbrands secured DJ Bliss — a regional icon in music and media — as the face of Dorco Sleek. His bold persona, connecting with local audience plus his knowledge of “Male Grooming” (he owns a celebrity barbers) brought the brand’s identity to life across lifestyle, music, and retail.

Chevrolet × Nurzy

Challenge

Chevrolet sought deeper relevance with Arab Gen Z — especially young women.

Solution

FTAforbrands partnered with rising artist Nurzy, whose first car — a blue Chevrolet Groove — symbolized to her freedom and creativity. We built a full campaign around this personal narrative, positioning the Groove as a catalyst in her journey.

Instax × Female Empowering

Challenge

How can Instax build cultural credibility in MENA’s music scene by authentically empowering emerging female Arab artists— giving them visibility and a platform for storytelling—while positioning the brand as a trusted creative ally?

Solution

We designed a year-long artist support program that embedded Instax at pivotal career milestones— delivering authentic, long-term value and brand integration that transcended performative marketing.